The blurb is the summary that goes on the back of a paperback book, or the inside flap of a hardback jacket. Its function is to advertise the book, to hook a potential reader and make them curious about the story. When writing a book blurb it can be useful to start with a book synopsis and narrow this down so the focus is on the main characters and their quest/problem. A good blurb will not reveal the whole of the story, it should merely tease the reader making them want to continue reading the book. Because of the lack of words in a blurb, you need to use strong nouns and verbs to get your story across. It should be very similar to the summary you’d write in a query letter to an agent but don't give away the ending.
For most e-books $3.99 (£2.99) is a sweet spot. Cheap enough for people to buy without much thought and expensive enough for the author to make a good profit per book. For print books, you should try to price them at 2.5 times their production cost so it includes your profit as well as a good margin for the retailer which will be around 20%-50%. This will ensure that even if half your books sell you recover the total production sum spent on the book.
Is the information about your book used in search engines and websites. The most common pieces of metadata about your book are:
· publication date
Metadata can also include keywords such as your audience or genre. For keywords, be sure to chose words not already used in your title or book blurb. The aim of metadata is to make your book easy to find for readers.
Internal Design/ Layout:
The internal layout of your book should look as much like a traditionally published book as possible. This means including a title page, copyright page and your pages need to be numbered correctly (even numbers on the left hand side and odd numbers on the right hand side).
For print-on-demand books, you should try to make your page numbers divisible by 2. Margins should be set wide and with your gutter, the middle space, far enough away from the centre to make the book easy to read. You should consider the font you use for the inside and try to use a similar font to your front cover, so all text is of the same theme.
Common book sizes range from: 6 x 9, 5.5 x 8.5 and 5.25x 8. Internal layout can be done by professionals or you can purchase reasonably price book designed templates that allow you to follow a set layout in Word before converting it to PDF.