Journalist Sarah
Poulton, who spoke at Words And Women’s first membership event, has kindly
provided us with a copy of her short talk about the Dos and Don’ts of
Journalism.
It’s great advice
stemming from her experience of working on the inside as an editor and on the
outside as a freelance writer for print and online publications. Today we post
her To Dos and on Saturday we will post her Don’ts. Thanks Sarah!
Do
your research.
It sounds obvious but before you pitch anything to anyone read recent back
issues of the publication you're interested in writing for CLOSELY. What are
the gaps? Who is your audience? And remember, two or three well-thought out
ideas is generally better than a fistful of suggestions you haven't had time to
research.
Do
think laterally. For
example, if you're interested in health, why not look at the latest research
that's being published in relatively obscure US, Canadian, Australian and New
Zealand science and social science journals. Is there anything that could be
adapted to the UK?
Do
try to entice.
Editors are extremely busy and they can receive tens if not hundreds of emails
daily. Many of those may be urgent, yours won't. So think about how you might
excite their curiosity.
Do
attach samples of your previous work. It will annoy an editor if she takes the time to read
through your ideas and you haven't attached any published examples of your
work.
Do
assume there are differences between writing for print and online publications. The latter tend to have shorter
features, an emphasis on keywords and less scope for figurative language. Ask
for guidance if you need it.
Do
make an effort to understand the culture of the publication, or organisation,
for which you would like to work. The BBC isn't the same as The Daily Mail, nor is Marie
Claire the same as Boots Parenting Club. All will have their unspoken rules,
accepted office behaviour and established editorial lines. And it's wise to be
familiar with the latter, at least.
Do
get as much professional exposure online and face to face, as you can. Use Facebook,
Linked In, Twitter, your own blog, Wannebehacks.co.uk, press events, whatever
works for you. Even if you're guest blogging for free or submitting unpaid-for
features to relatively obscure online or print publications. You never know
when one of these will bear fruit. However, do be aware that a vapid blog or
inane Facebook commentary isn't a recommendation to use you.
Do
take time to develop
a special interest or area of knowledge. Whether you've studied economics, or have an
interest in ecology, a specialism could come in handy.
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